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Global Home /content/basf/brandweb/global/en Home Experience Learn Create Contact Loading ... Login Logout Global Home /content/basf/brandweb/global/en Home Experience Learn Create Contact Loading ... Back Home Experience Learn Create Contact Login Logout I understand and agree the terms of use (see footer). Welcome to BASF Everything about the brand BASF, the brand management and helpful tools. Everything about the brand BASF, the brand management and helpful tools. If you find anything you would like to share with us, we are happy to receive your feedback! Contact us Quick & Easy Here you can find the most searched pages in the : 1 Corporate Design 2 Downloadcenter 3 Digital Touchpoints 4 Brand Architecture 5 Brand Alliances 6 Registration News Discover the latest updates and news from the Loading ... BASF Employer Branding Learn (restricted access) BASF Employer Branding BASF has introduced an updated Employer Value Proposition, along with a set of fundamentals that embody our new approach. Discover more about these exciting developments and how we position BASF as a highly desirable place to work. Learn more about the new BASF Employer Value Proposition Joint Ventures Learn (restricted access) Joint Ventures The naming of joint ventures and their depiction with regard to the Corporate Design of BASF depends on the share of votes and business activities. Using the decision tree and the guiding principles will support you in the decision-making process. Check now the updated information along with multiple examples Photography Create – Corporate Design (restricted access) Photography Through real photographs we give our brand its own face by capturing real-life moments from different perspectives. Our guiding theme is authenticity. For this purpose, 6 golden rules have been defined that follow the approach "Simplicity is key". Check out the updated guidelines and our 6 golden rules for photography style Key Visuals Create – Corporate Design Key Visuals A Key Visual is a guiding theme and key message that translates into a symbolic image to support on different communication levels. However, the constant element is the idea, the subject, but not the image and the precise visualization. Learn more about the development and application of a Key Visual Social Media & Online Icons Create – Corporate Design Social Media & Online Icons On offline and online communication materials, social media icons can be used to connect people with BASF social channels. To visualize them correctly, we have expanded the guidelines. Consult the extended guidelines for graphical elements Download social media icons and online icons, to design websites and applications QR Codes Create – Corporate Design QR Codes QR codes help share information, promote events, sell products but also connect with others. So there are an indispendable element in marketing and also office communication. Learn more about the guidelines Generate your QR codes with the BASF generator tool World and Regional Maps Downloadcenter (restricted access) World and Regional Maps Introducing our enhanced map templates! Now with borderless design and comprehensive indications of BASF sites worldwide. They also include maps with regional focus. Now available for download in all BASF Corporate Colors Best Practices Experience (restricted access) Best Practices Sharing branding practices and learning from others. In this new section, you will find examples how branding can be implemented on different communication materials, for in- and outdoors, events and fairs, and more. Discover our selection of best practises Get inspire by the experience stories Onboarding: All you need to know about becoming a brand ambassador at BASF Learn Onboarding: All you need to know about becoming a brand ambassador at BASF Get an introduction on BASF branding topics and more! NEW Documents are now available for the onboarding as Brand Champion and Brand Manager. Read more Create Create BASF Corporate Design and Downloadcenter Read more Learn Learn Brand Consultancy and legal trademark topics Read more Experience Experience Sharing branding practices and learning from others Login Data necessary Contact Contact Brand Champions, Brand Consultancy Feedback Read more Contact and feedback The team Brand Consultancy is happy to support you in case of questions: contact . Please let us know what you think about our : Feedback . TOP Learn Brand Consultancy Brand Management Legal Brand Alliances Create Corporate Design Layout Principle Visual Style Visualization Brand Architecture Downloadcenter Logo Film and Animation Office Communication Icons Contact Brand Champions Brand Manager Brand Consultant Feedback Copyright © BASF SE 2024 Disclaimer Cookie Preference Center Credits Contact Privacy policy Terms of...